Wildberries University: A New Era in Digital E-Commerce Education
Wildberries launches RWB University, a groundbreaking institution for e-commerce and digital professionals. Discover how it redefines business education with...
Key Takeaways
- RWB University offers a unique Master’s in Intellectual Entrepreneurship, focusing on AI and strategic thinking.
- The university’s programs are practice-oriented, emphasizing real-world business challenges and solutions.
- Future collaborations with top Russian universities will expand the range of digital professions covered.
Wildberries University: Pioneering Digital E-Commerce Education
A New Approach to Business Development
On September 23, 2025, Wildberries, a leading digital platform in Eurasia, announced the launch of RWB University, a groundbreaking institution designed to advance e-commerce entrepreneurs and digital professionals. This innovative university offers a unique blend of practical skills and advanced AI education, setting a new standard in business development.
Master’s in Intellectual Entrepreneurship
The flagship program at RWB University is the Master’s in Intellectual Entrepreneurship, a 12-month course that prepares current entrepreneurs to scale their businesses on digital platforms. Unlike traditional MBA programs, this course focuses on systematic thinking and proactive action in the rapidly evolving digital commerce space. Participants will learn to leverage AI for market testing, product development, and strategic decision-making.
Key Modules Include:
- Applied AI: Understanding and implementing AI technologies to automate routine tasks and create personal AI agents.
- Product Development: Techniques for developing and launching new products using AI-driven insights.
- Strategic Thinking: Tools and strategies for long-term business planning and market navigation.
Practice-Oriented Learning
"Our educational programs stand out for their practice-oriented approach, built around engagement with experts and aimed at developing an entrepreneurial mindset and proactive thinking," said Igor Koval, Director of Innovation and Ecosystem Development at Wildberries & Russ. The university’s focus on real-world applications ensures that graduates are well-prepared to tackle the challenges of the digital economy.
Additional Programs and Future Plans
RWB University also offers two additional courses:
- A two-month intensive program on growing a business on the Wildberries marketplace.
- An online course on applied AI, which includes automating routine tasks and creating personal AI agents.
Next year, the university plans to introduce joint master’s degree programs with top Russian universities. These programs will cover in-demand skills in e-commerce, applied AI, and robotics, providing comprehensive training and consulting services for entrepreneurs.
Engaging the Community
To foster a community of innovation, Wildberries & Russ will host the first All-Russia High School Olympiad in Innovative Entrepreneurship, titled “The Future of Business,” in partnership with the State University of Management. The company collaborates with over 60 educational institutions to organize joint programs, career events, lectures, and hackathons.
The Bottom Line
RWB University represents a significant step forward in digital e-commerce education. By combining practical skills with advanced AI knowledge, it equips entrepreneurs with the tools they need to thrive in the digital age. As the digital landscape continues to evolve, RWB University is poised to play a pivotal role in shaping the future of business.
Frequently Asked Questions
What is the Master’s in Intellectual Entrepreneurship program at RWB University?
The Master’s in Intellectual Entrepreneurship is a 12-month program that focuses on preparing entrepreneurs to scale their businesses on digital platforms using AI, market testing, and strategic thinking.
How does RWB University differ from traditional business schools?
RWB University emphasizes practical, real-world applications and a practice-oriented approach, focusing on developing an entrepreneurial mindset and proactive thinking.
What additional courses does RWB University offer besides the Master’s program?
RWB University also offers a two-month intensive program on growing a business on the Wildberries marketplace and an online course on applied AI.
What future plans does RWB University have for expanding its educational offerings?
RWB University plans to introduce joint master’s degree programs with top Russian universities, focusing on e-commerce, applied AI, and robotics, and offering consulting and mentoring services.
How is RWB University engaging with the wider community?
RWB University collaborates with over 60 educational institutions to organize joint programs, career events, lectures, and hackathons, and is hosting the first All-Russia High School Olympiad in Innovative Entrepreneurship.
