Maxis AI: Revolutionizing Smart City Solutions in Malaysia

Maxis AI: Powering Smarter and Safer Cities in Malaysia

At the Smart City Expo Kuala Lumpur (SCEKL) 2025, Maxis Berhad took center stage with its innovative AI-powered solutions, designed to tackle critical urban challenges. The event, held at the Kuala Lumpur Convention Centre and inaugurated by Prime Minister Anwar bin Ibrahim, highlighted Maxis’s commitment to digital transformation and its role in future-proofing industries and the public sector.

Advancing Urban Management with AI

Maxis’s B2B arm, Maxis Business, showcased three practical AI use cases under the theme 'Cities of Tomorrow Begin Today.' These solutions, powered by the company’s fast, reliable, and secure connectivity, demonstrate how AI can enhance public safety and traffic management, ultimately creating more liveable and secure communities.

1. Enhancing Road Safety

The first use case focuses on road safety, leveraging AI to detect unsafe driving behaviors such as mobile phone use and failure to wear a seatbelt. This real-time monitoring helps identify high-risk areas and common unsafe practices, enabling local councils and public service agencies to implement more effective safety measures. According to industry data, such interventions can reduce traffic accidents by up to 25%.

2. Optimizing Urban Mobility

The second use case addresses urban mobility by using automated vehicle identification to improve compliance with traffic, access, and parking regulations. This technology contributes to smoother traffic flow and more organized urban spaces, potentially reducing traffic congestion by 15%. By streamlining these processes, Maxis aims to enhance the overall efficiency of urban transportation systems.

3. Enhancing Public Safety

The third use case centers on public safety, showcasing how real-time video analytics can enhance situational awareness and enable faster incident response times. This capability is crucial for public safety operations, allowing for more proactive and effective management of emergencies. Early adopters of this technology have reported a 20% improvement in response times.

Strategic Alignment with National Goals

Maxis’s digital transformation initiatives align with the strategic thrusts of the 13th Malaysia Plan, which identifies AI adoption as fundamental to national growth. The company’s solutions are designed to support the digital agenda by empowering both the public and private sectors with advanced technologies. Prateek Pashine, chief enterprise business officer of Maxis, emphasized the company’s commitment to this vision:

> “Smart cities are about using practical, scalable solutions to solve real urban challenges. Our deployment-ready use cases can enable more intelligent, efficient, and secure urban management for local councils and public service agencies, benefitting the communities they serve.”

The Role of Maxis in Digital Transformation

Maxis Business’s role as a digital partner is to simplify the adoption of advanced technologies, leveraging its core strengths in connectivity, infrastructure services, and smart solutions. By working with ecosystem partners, Maxis aims to support Malaysia’s digital transformation and ensure that industries and the public sector are future-ready.

Key Technologies and Infrastructure

The AI-powered solutions showcased by Maxis are underpinned by a robust infrastructure, including AI, cloud, the internet of things (IoT), managed services, and cybersecurity, all powered by Maxis’s advanced mobile and fibre network. This integrated approach ensures that the solutions are not only innovative but also reliable and secure.

The Bottom Line

Maxis’s AI-powered urban solutions at SCEKL 2025 demonstrate the company’s commitment to transforming cities into smarter, safer, and more efficient environments. By addressing key urban challenges with practical, scalable solutions, Maxis is playing a pivotal role in Malaysia’s digital transformation. As the country continues to embrace AI and digital technologies, the impact on urban management and public services is expected to be profound, ultimately benefiting the communities they serve.